social media, social media marketing, social media marketing tips, SMART goals, Social media SMART goals, marketing strategy Lindsay Fuchs 2023-11-21 social media, social media marketing, social media marketing tips, SMART goals, Social media SMART goals, marketing strategy Lindsay Fuchs 2023-11-21

Top 10 Social Media SMART Goals

In business, setting annual goals is fundamental to your growth and success. With an end goal in mind and some specific measures in place, you can plan and implement your strategic roadmap to growth and success.

One of those annual strategic goals will always be marketing. But do you break out specific goals for your digital marketing strategy?

We love SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals. They help us be precise about what we want to achieve and provide clarity around the metrics and results we are aiming for. With the new year around the corner, we thought we’d share 10 of the most common SMART goals we see used with social media goals that could help you plan for your business. Visit our blog for the Top 10 Social Media SMART Goals.

If you’d like some help setting your social media goals for 2024, contact a content strategist at Undercover Creators today at letscreate@undercover-creators.com.

marketing strategy, social media, social media marketing tips, social media marketing, social media tips, brand presence, content strategy Lindsay Fuchs 2023-11-14 marketing strategy, social media, social media marketing tips, social media marketing, social media tips, brand presence, content strategy Lindsay Fuchs 2023-11-14

Top 6 Social Media Do’s and Don’ts for Small to Mid-Sized Businesses

Attention small and mid-sized businesses ... does any of this sound familiar?

There's not enough time or people resources to dedicate to social media. It's not at the top of my priority list. I'm disappointed with the results and ROI.

You're not alone. We've put together our list of the Top 6 do's and don'ts to help you with your social media planning. Learn how to diversify your content and platforms, ensuring you avoid generic approaches and prevent inconsistency in your brand voice so you can amplify your brand presence.

If you'd like to start amplifying your brand presence and distinguish yourself from your competitors, emphasize the power of your story, authenticity, and systematic engagement by partnering with an Undercover Creator today!

paid advertising, organic posts, social media marketing, social media marketing tips, advertising campaign, marketing strategy Lindsay Fuchs 2023-11-09 paid advertising, organic posts, social media marketing, social media marketing tips, advertising campaign, marketing strategy Lindsay Fuchs 2023-11-09

Paid Advertising vs Organic Posts

To pay or not to pay … Weigh out the pros and cons of organic posts and paid advertising.

Paid and organic social serve different objectives. To determine what’s right for you, it pays to know the uses and benefits of each, be clear on your budget, and set measurable goals.

Want to learn the difference between Organic Posts and Paid Advertising and how both can benefit your business?

ROI, social media tips, social media marketing, social media key metrics, content strategy Lindsay Fuchs 2023-10-31 ROI, social media tips, social media marketing, social media key metrics, content strategy Lindsay Fuchs 2023-10-31

3 key metrics to your actual ROI

Just because you can measure it, doesn’t mean you should. With too many metrics, you can lose sight of the key objectives and they become counterproductive and drain resources.

Discover the 3 key metrics that provide insights into your actual ROI.

content creation, content strategy, content writing, social media, social media marketing, social media tips, marketing strategy, creative storytelling Lindsay Fuchs 2023-10-24 content creation, content strategy, content writing, social media, social media marketing, social media tips, marketing strategy, creative storytelling Lindsay Fuchs 2023-10-24

Become the authority.

When creating content, establish yourself as the expert by demonstrating a deep understanding of the challenges faced by your target audience. Let your audience get to know about your brand, build trust and invite them in.

“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”– David Beebe

If your content is solely self-promotional and doesn't address the needs, concerns, or interests of your audience, they are unlikely to engage with it.

Authority in content marketing is established by demonstrating expertise and credibility in your field through providing high-quality content that provides unique, actionable information to your target audience for free. This helps to establish trust, generate leads and increase conversions for your business.

Visit our blog to read on about the fundamental principles for designing the type of content that will position you as the authority in your market. Link in bio.

Contact one of our content strategists today! We’ll help you showcase your skills, add value to your audience and boost SEO, generate leads and increase conversions for your business.

nostalgia marketing, digital marketing, marketing strategy, social media marketing Lindsay Fuchs 2023-10-13 nostalgia marketing, digital marketing, marketing strategy, social media marketing Lindsay Fuchs 2023-10-13

Marketing in 1993 versus 2023: 30 Years of Evolution and Technology

In 1993, media platforms didn’t even exist yet. The internet was just getting started and few people had access to it. Marketing was all about radio, TV, billboards and print. Now, social media has become a dominant force in marketing. Brands leverage platforms like Facebook, Instagram, Pinterest, LinkedIn, and others to connect with audiences, share content, and build communities.

Let's look at the key developments of marketing since then…

nostalgia marketing, campaign marketing, user-generated content, content strategy, social media marketing, social media tips Lindsay Fuchs 2023-10-09 nostalgia marketing, campaign marketing, user-generated content, content strategy, social media marketing, social media tips Lindsay Fuchs 2023-10-09

Content that Influences

What is it that compels us to pause, shift our focus and succumb to the sentiment of past memories?

Tap into the power of nostalgia marketing. It's an art and if you get it right, it can make a real difference for your brand; however, it should be handled with care. Let’s talk about a few of the advantages of well-executed campaigns and the consequences of campaigns that fail.

social media marketing, user-generated content, social media, social media tips, marketing strategy Lindsay Fuchs 2023-10-03 social media marketing, user-generated content, social media, social media tips, marketing strategy Lindsay Fuchs 2023-10-03

Ultimate way to build trust.

When there’s trust in your brand, you stand to gain that unconditional love … we call it brand loyalty. We believe there are 3 synergistic factors working together to foster advocacy, raving fans and a devoted following and there’s 1 action that can accomplish it all.

social media, marketing strategy, social media marketing, digital marketing Lindsay Fuchs 2023-09-26 social media, marketing strategy, social media marketing, digital marketing Lindsay Fuchs 2023-09-26

6 Simple Yet Powerful Strategies to Kickstart Your 2024 Social Media Success Plan

What would happen if you could tap into the most powerful force connecting your audience to social media?

You may be great at strategy. You may be clear on your goals, a decision on where and when you want to post and you may even be getting more traffic to your website. But if you’re struggling to increase engagement and conversions online, there may be one thing missing.