6 Simple Yet Powerful Strategies to Kickstart Your 2024 Social Media Success Plan

What would happen if you could tap into the most powerful force connecting your audience to social media? 

You may be great at strategy.  You may be clear on your goals, a decision on where and when you want to post and you may even be getting more traffic to your website.  But if you’re struggling to increase engagement and conversions online, there may be one thing missing.

Let’s talk about the dynamic world of social media, where you should direct your attention for your 2024 success plan and, explore 6 simple yet powerful strategies to take the new year by storm!

We are hard-wired to interact on social media.  It makes us feel connected, informed, entertained and we can talk about ourselves as much or as little as we want.    

According to Canada Social Media Statistics, and the Winter 2023 Study of the Canadian Consumer by Vividata, Canadians are spending two hours and 5 minutes a day using social media and 1 in 3 say social media is the first and last thing they look at every day. According to the research by Ressac/Leger, women generally prefer visual platforms, while men gravitate to those more text-oriented.  The top social media platform is still Facebook (83%).  Following that are Messenger (77%), YouTube (63%), Instagram (57%), Pinterest (42%) and LinkedIn (39%). 

People use different social media platforms for combination of personal, professional, and recreational reasons, depending on their individual preferences and goals.  Presence is certainly important but trying to be everywhere could do more damage than good. 

To determine which platforms are right for your business, you have to know your audience.  Social media was built for human connection so whichever platforms you choose, the best approach to connecting with them is to let them get to you know, what you’re about and why they should care.  Tell them your unique story.  It’s the one thing that may be missing.  Your story is the best way to create that connection, enhance engagement and increase customer conversions online. 

Come on back next week and we’ll reveal the first of the 6 strategies to kickstart your year,  The ultimate way to build trust.   Get actionable tips to transform your user-generated content into more engagement and conversions for your brand.

What’s your story?  Who’s your target audience?  We’ve got you covered.  Contact us for more information.