Marketing in 1993 versus 2023: 30 Years of Evolution and Technology
In 1993, media platforms didn’t even exist yet. The internet was just getting started and few people had access to it. Marketing was all about radio, TV, billboards and print. Now, social media has become a dominant force in marketing. Brands leverage platforms like Facebook, Instagram, Pinterest, LinkedIn, and others to connect with audiences, share content, and build communities.
Let's look at the key developments of marketing since then…
Content that Influences
What is it that compels us to pause, shift our focus and succumb to the sentiment of past memories?
Tap into the power of nostalgia marketing. It's an art and if you get it right, it can make a real difference for your brand; however, it should be handled with care. Let’s talk about a few of the advantages of well-executed campaigns and the consequences of campaigns that fail.