3 Insights I Learned from Melanie Morrison
Entrepreneurial inspiration and insights from Melanie Morrison, founder and CEO of Bettercart Analytics! Grab a cup of coffee and enjoy a quick read about her roots, journey of entrepreneurship and inspiration for their brand.
Living My Best Life
As an entrepreneur, life is busy … especially with our little ones in the mix. It’s always been a primary goal to keep a healthy balance between my family time, business time and ME time.
I have to regularly remind myself that burnout is real, and I am not my business.
My secret? Planning and intention. It took a little coaching and a lot of practice, but these 3 things I learned have been life-changing.
Code to Conversion: Breaking the cycle of Feast or Famine
Introducing The Code to Conversion.
Our strategic framework guides prospects through the marketing funnel to ensure a steady flow of leads and conversions.
Break the cycle. No more feast or famine. Learn more about our Code to Conversion here.
#MarketingStrategy #FeastOrFamine #CodeToConversion #BusinessCycle #LeadGeneration #MarketingStrategy #BusinessGrowth #NoMoreFamine
This is us.
These are my beautiful children. It was seriously PAINFUL getting these pictures. They resisted every part … eye rolls, dramatic sighs every time I asked for a smile or a step closer, and they only gave me like one minute to get it done.
It figures. When they take pictures, they just point their phone in any direction, snap a picture and you get what you get. Half a face, the ceiling, or a random sock on the floor.
Even though they don’t seem to be trying too hard, they seem to have perfected the skill of capturing THE most unflattering pictures of us possible.
Maybe, they're teaching us a lesson in embracing our unfiltered, sock-on-the-floor authenticity.
And you know what? Being real in your business, showing who you are and why you do what you do, it builds raw, authentic connections with your followers.
Tell your story.
Your Number One Reason to Conquer Social Media for Business Success
Your Number One Reason to Conquer Social Media for Business Success. Social media provides a cost-effective means of reaching a global audience, building brand awareness, and engaging with customers. It comes with a variety of benefits that make it lucrative, important, and necessary for businesses to be more successful.
What’s your number one reason for investing in your social media? Global Reach and Audience Engagement, Cost-Effective Marketing, Brand Building and Awareness, Customer Service and Feedback, Data and Analytics, Competitive Advantage, Drive Website Traffic and Conversions, Humanizing the Brand
3 Insights I Learned from Barb Stefanyshyn-Coté
Inspiration and insights from Barb Stefanyshyn-Coté, a name I’ll never forget. Grab a cup of coffee and enjoy a quick read and morning inspiration about her roots, journey of entrepreneurship and inspiration for their brand.
“You Never Get a Second Chance to Be First!”
Do you know anybody who is fearless in taking risks?
“You Never Get a Second Chance to Be First!” Wise words by Dave Anderchek, my previous boss and mentor. Any time an opportunity comes along to do something that nobody else has, those words echo in my mind like a powerful mantra. Here’s more about that along with a little history!
It’s International Mentoring Month! Let’s inspire, learn and pay tribute to the mentors who have made a difference in our lives! Create a chain of wisdom and share the wise words of YOUR mentor!
Post with Purpose: 5 Crucial Questions Before You Hit Post
Social engagement is not just wishful thinking. Every post is an opportunity, and crafting one that resonates requires more than just creativity. It demands thoughtful consideration of your goals, tone, timing, target audience, and visual appeal. Before you hit post, there are 5 Crucial Questions you should ask yourself. To learn more, read the full blog entitled Post with Purpose: 5 Crucial Questions Before You Hit Post.
If you’d like some help to tell your story and meet your objectives, contact one of our content strategists today at letscreate@undercover-creators.com!
#SocialMediaStrategy #SocialMediaGoals #MarketingObjectives #SocialMediaManagement #DigitalMarketing #Saskatchewan
#LetsTellYOURstory #CreativeStorytellers
marketing strategy, social media manager, business development, online presence, social media tools
Top 10 Social Media SMART Goals
In business, setting annual goals is fundamental to your growth and success. With an end goal in mind and some specific measures in place, you can plan and implement your strategic roadmap to growth and success.
One of those annual strategic goals will always be marketing. But do you break out specific goals for your digital marketing strategy?
We love SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals. They help us be precise about what we want to achieve and provide clarity around the metrics and results we are aiming for. With the new year around the corner, we thought we’d share 10 of the most common SMART goals we see used with social media goals that could help you plan for your business. Visit our blog for the Top 10 Social Media SMART Goals.
If you’d like some help setting your social media goals for 2024, contact a content strategist at Undercover Creators today at letscreate@undercover-creators.com.
Top 6 Social Media Do’s and Don’ts for Small to Mid-Sized Businesses
Attention small and mid-sized businesses ... does any of this sound familiar?
There's not enough time or people resources to dedicate to social media. It's not at the top of my priority list. I'm disappointed with the results and ROI.
You're not alone. We've put together our list of the Top 6 do's and don'ts to help you with your social media planning. Learn how to diversify your content and platforms, ensuring you avoid generic approaches and prevent inconsistency in your brand voice so you can amplify your brand presence.
If you'd like to start amplifying your brand presence and distinguish yourself from your competitors, emphasize the power of your story, authenticity, and systematic engagement by partnering with an Undercover Creator today!
Paid Advertising vs Organic Posts
To pay or not to pay … Weigh out the pros and cons of organic posts and paid advertising.
Paid and organic social serve different objectives. To determine what’s right for you, it pays to know the uses and benefits of each, be clear on your budget, and set measurable goals.
Want to learn the difference between Organic Posts and Paid Advertising and how both can benefit your business?
Surefire way to expand your reach.
61% of consumers will trust an influencer’s recommendation. If you partner with an influencer, your brand could reach hundreds and thousands of highly targeted audiences through just one post. Find out how you could be making a $5.78 ROI for every $1 spent on influencer marketing Find out how Undercover Creators can help you leverage the engagement and loyalty of an influencer audience for your business today!
3 key metrics to your actual ROI
Just because you can measure it, doesn’t mean you should. With too many metrics, you can lose sight of the key objectives and they become counterproductive and drain resources.
Discover the 3 key metrics that provide insights into your actual ROI.
Become the authority.
When creating content, establish yourself as the expert by demonstrating a deep understanding of the challenges faced by your target audience. Let your audience get to know about your brand, build trust and invite them in.
“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”– David Beebe
If your content is solely self-promotional and doesn't address the needs, concerns, or interests of your audience, they are unlikely to engage with it.
Authority in content marketing is established by demonstrating expertise and credibility in your field through providing high-quality content that provides unique, actionable information to your target audience for free. This helps to establish trust, generate leads and increase conversions for your business.
Visit our blog to read on about the fundamental principles for designing the type of content that will position you as the authority in your market. Link in bio.
Contact one of our content strategists today! We’ll help you showcase your skills, add value to your audience and boost SEO, generate leads and increase conversions for your business.
How to be Magnetic
What is the key to writing compelling content that invites and attracts the kind of customers you want … while repelling the ones you don’t want?
In my experience, there are 3 basic elements to the art of compelling content: clarity, originality and authenticity.
Tap into your ability to attract and repel. Give yourself permission to focus on your ideal clients, the peop
Marketing in 1993 versus 2023: 30 Years of Evolution and Technology
In 1993, media platforms didn’t even exist yet. The internet was just getting started and few people had access to it. Marketing was all about radio, TV, billboards and print. Now, social media has become a dominant force in marketing. Brands leverage platforms like Facebook, Instagram, Pinterest, LinkedIn, and others to connect with audiences, share content, and build communities.
Let's look at the key developments of marketing since then…
Content that Influences
What is it that compels us to pause, shift our focus and succumb to the sentiment of past memories?
Tap into the power of nostalgia marketing. It's an art and if you get it right, it can make a real difference for your brand; however, it should be handled with care. Let’s talk about a few of the advantages of well-executed campaigns and the consequences of campaigns that fail.
Ultimate way to build trust.
When there’s trust in your brand, you stand to gain that unconditional love … we call it brand loyalty. We believe there are 3 synergistic factors working together to foster advocacy, raving fans and a devoted following and there’s 1 action that can accomplish it all.
6 Simple Yet Powerful Strategies to Kickstart Your 2024 Social Media Success Plan
What would happen if you could tap into the most powerful force connecting your audience to social media?
You may be great at strategy. You may be clear on your goals, a decision on where and when you want to post and you may even be getting more traffic to your website. But if you’re struggling to increase engagement and conversions online, there may be one thing missing.