Top 10 Strategies the Most Successful Social Media Managers Use

Want to know what sets successful social media managers apart? It’s not just creativity—it’s strategy.

The best in the business don’t just post content; they use specific strategies tailored to guide their audience through every stage of the customer journey.

Here are the top 10 strategies we use at Undercover Creators to ensure our clients' content is seen, heard, and remembered.

1. Educational Strategy

• Goal: Position yourself as an authority.

• Content Ideas: Share how-to guides, tips, industry insights, and tutorials.

• When to Use: Ideal for the awareness stage of the customer journey.

2. Storytelling Strategy

• Goal: Build a deeper connection with your audience.

• Content Ideas: Share brand stories, client success stories, and behind-the-scenes insights.

• When to Use: Great for both the consideration and retention stages.

3. Engagement Strategy

• Goal: Boost interaction and build a community.

• Content Ideas: Polls, questions, interactive posts, challenges, and contests.

• When to Use: Perfect for building momentum and keeping your audience engaged.

4. Promotional Strategy

• Goal: Drive sales and increase conversions.

• Content Ideas: Limited-time offers, sales promotions, product launches, and special deals.

• When to Use: During peak sales seasons, product launches, or when you need to boost sales quickly.

5. Value-Based Strategy

• Goal: Highlight your brand’s values and mission.

• Content Ideas: Share your brand story, core values, philanthropic work, or mission-driven initiatives.

• When to Use: When you want to build trust and loyalty with your audience.

6. Reactive Strategy

• Goal: Stay relevant by joining trending conversations.

• Content Ideas: React to current events, trending topics, and viral moments with your brand's perspective.

• When to Use: When there's a trend or conversation that aligns with your brand’s voice and message.

7. Entertaining Strategy

• Goal: Increase shareability and create a fun brand personality.

• Content Ideas: Memes, funny videos, playful challenges, or lighthearted content.

• When to Use: To keep your brand approachable and relatable, or when engagement feels stagnant.

8. Inspirational Strategy

• Goal: Motivate and inspire your audience.

• Content Ideas: Share quotes, success stories, or motivational content that aligns with your brand.

• When to Use: When your audience needs a boost or when you want to reinforce your brand's positive influence.

9. User-Generated Content (UGC) Strategy

• Goal: Build credibility and showcase community support.

• Content Ideas: Share testimonials, customer reviews, and content created by your audience.

• When to Use: When you want to validate your brand with social proof or strengthen your community feel.

10. Seasonal Strategy

• Goal: Align your content with holidays, seasons, or annual events.

• Content Ideas: Themed content for holidays, back-to-school season, or industry-specific events.

• When to Use: During holidays, seasons, or when your audience is likely celebrating or engaging with relevant events.

At Undercover Creators, we don’t just pick one strategy and hope for the best. We strategically blend 2-3 strategies at a time, giving your content the best chance to reach and resonate with your audience at every stage of their journey.

Want to know which strategies could work best for your brand?

Let’s chat and explore the perfect mix to elevate your social media presence!