The 7 Relationship Rules Every Business Needs to Attract Clients in 2025
Valentine’s Day only gets credit for inspiring romance.
But what about relationships in business?
Krystal and I are very intentional about keeping our partnership healthy. We check in often and we encourage “SMALL BEFORE BIG”.
That means saying something the second something rubs you the wrong way. Otherwise, that little thing that annoyed you will happen again and again, until it has become this big thing that makes you want to blow your top off.
Some days, we’re totally in sync; other days, we’re questioning each other’s choices (like when Krystal insists we do more reels when I just want to stick to the writing!). But at the end of the day, we know the right partnerships make all the difference—just like the right clients do for your business.
Whether you’re wooing a potential client or keeping the spark alive with existing ones, the goal is the same: connection.
Like any great relationship, it’s all about attracting the right people and showing up for them so they stick around.
So, we put together a fun Valentines theme cheat sheet for you. And you don’t need a massive network for it to work!
💘 Know Who You’re Looking For
You wouldn’t go on a date without knowing what you’re looking for, right? Same with business—define your ideal client. When you know their needs, pain points, and what makes them tick, your messaging will naturally draw them in.
💡 Write down your dream client’s biggest struggles and use that in your marketing.
Make the First Move (Online!)
Most people check you out online before making a move—so make it easy for them! Keep your website up-to-date, post content that’s helpful or fun, and engage with comments like you’re chatting with an old friend.
💡 If you’re just starting out, choose one social platform where your audience hangs out and commit to posting twice a week.
Flirt a Little with Local Networking
A little face-to-face time goes a long way. Join local business groups, attend events, and collaborate with businesses who serve similar audiences. Some of your best clients will come from those referrals.
💡 Introduce yourself to at least one new local business this month.
Win Their Heart with Free Value
Want to build trust before they commit? Give them a taste of what you offer! A free resource, quick tip video, or live Q&A can show them why you’re the perfect fit.
💡 Create a freebie that helps solve a common problem for your audience.
Show Them the Love (Testimonials & Reviews)
People trust recommendations—whether it’s for a date or a business decision! Showcase client love stories (aka testimonials) so potential clients can see how you’ve helped others.
💡Ask a happy client for a review and share it on your website or social media.
Keep the Relationship Strong with Email Marketing
Building connections doesn’t stop at "hello." Stay top of mind with a friendly email every month—like a little love note in their inbox. Share tips, updates, and reminders of how you can help.
💡 Add an email sign-up to your website and offer a freebie in exchange.
Put Yourself Out There with Paid Ads
If you’re serious about finding your perfect client match, targeting your ideal audience with Facebook, LinkedIn, or Google Ads helps speed up the process.
💡 Test a small ad campaign to reach potential clients in your area.
Remember, Love (and Business) Takes Time
Just like in dating, building a client list is about genuine connections and consistency. Stay patient, keep showing up, and soon, you’ll have a full calendar of ideal clients who can’t wait to work with you.
Need a Business Matchmaker?
If you’d rather skip the awkward first moves and go straight to a tailored strategy that attracts the right clients, let’s chat!
Book a free consultation with an Undercover Creator, and we’ll help you make the right connections.
📅 Book Your Free Consultation Here