Targeting Local Customers: Digital Marketing Guide to stand out locally online
Standing out locally online can be tough. Especially for start ups, entrepreneurs and nonprofits. But with the right digital marketing strategy, you can connect with your local audience. Here’s how:
Enhance Your Presence with Local Listings
Local listings like Google My Business, Yelp, and Yellow Pages are important. Claim and update your listings with accurate information. Bonus, if you are listed on local business directories like the NSBA, Chamber of Commerce or your industry association. Regularly check and respond to reviews to keep a good reputation.
Target Local Keywords
Use local keywords in your website content. For example, a bakery in Saskatoon could use "best cupcakes in Saskatoon" or "Saskatoon bakery". This helps you show up in local searches and attract more local customers.
Leverage Social Media for Local Engagement
Social media is great for connecting with your local audience. Here’s how to use it effectively:
Create pages for each location.
Share local news and events to show you’re part of the community.
Run targeted ads to reach local customers.
Share customer photos and reviews.
Boost Your Visibility with Local SEO
Local SEO helps you show up in local search results. By using local keywords on your website, you can rank higher when people search for services in your area. Here’s what to do:
Include your business name, address, and phone number (NAP) on every webpage.
Create landing pages for each location.
Use local keywords in titles, meta descriptions, and content.
Get backlinks from local websites.
Ask satisfied customers to leave online reviews.
Partner with Local Influencers
Working with local influencers can help you reach more people and build credibility. Choose influencers who share your values and have a strong local following.
Measure Your Success
Keep track of your digital marketing efforts to see what works:
Use Google Analytics to check website traffic.
Monitor your local search rankings.
Check and respond to online reviews.
Track social media engagement through likes, comments, and shares.
By using these strategies, you can improve your online presence and attract more local customers.
Remember … stay proactive and adjust your approach to keep up with trends and growth in your business.