5 social media tips for entrepreneurs to optimize social media for business
Managing social media can feel like a full-time job.
As a busy entrepreneur, finding the time to create and distribute content across various platforms can be challenging but with the right strategies in place, you can save time and improve your results.
Here are 5 social media tips to help you optimize your social media strategy.
1. Create a Content Calendar: A content calendar is your best friend. Plan out your content, align it with your goals and avoid scrambling last-minute, You’ll feel organized and you’ll pump out consistent, intentional content on a posting schedule.
2. Batch Process Content: It’s much harder to come up with ideas when you’re trying to fit it in between other priorities. Batch it. Dedicate specific blocks of time to create and schedule your content and minimize distractions. You'll be amazed at how much you can accomplish when you're in the zone.
3. Use Scheduling Tools: I don’t know about you, but when I’m done one thing, I want to move on to the next without having to think about it again. There are some great social media scheduling tools to automate your posting process. They’ll help you schedule your posts ahead of time without the constant manual intervention so you can move on to other things. PS – we do not recommend the almighty Hootsuite for beginners.
4. Repurpose Content: Instead of creating new content from scratch, repurpose you’re your content across different platforms and formats. Turn that blog post into a series of engaging social media snippets or transform a video into a podcast episode. Get creative and maximize the lifespan of your content to reach a wider audience with LESS TIME AND EFFORT.
5. Outsource When Necessary: Repeat after me: it's okay to ask for help! When you're juggling a million things, outsourcing may be just the investment that frees your time up for that next big prospect, project or partnership. It's hiring a virtual assistant or working with a social media agency, outsourcing can free up your time to focus on needle moving activities that scale your business.
If you’re just getting started, download our 6 Simple Yet Powerful Strategies to Kickstart Your Social Media Success Plan ebook.
If you’re further along and you don’t have the time to incorporate these simple but powerful strategies, cut the time, improve your results and leave the strategy, scheduling, and creative to us.