“You Never Get a Second Chance to Be First!”

Wise words by Dave Anderchek, my previous boss and mentor.  Dave, Saskatoon owner of J.A.B.A Construction, Platinum Homes Plus, and Reno Consultant by Dave Anderchek, has taken on some of the biggest construction projects, from building new schools to restoring Saskatchewan’s oldest church (still standing strong).  He can tell you everything there is to know from the intricate details of construction to fascinating stories behind historic structures.  He hired me in my early twenties to help him in his home office.  Before long, he took me under his wing and empowered me to learn the business and become a “real business woman”! 

Although it scared the crap out of me, I always admired his courage to take risks in the business.  One day I asked him about his fearless approach to taking risks.  He simply replied, “You Never Get a Second Chance to Be First!”

Any time an opportunity comes along to do something that nobody else has, those words echo in my mind like a powerful mantra. 

Seizing a unique opportunity could be what your business becomes known for.  It could be your legacy.  It could be your chance to leave your mark in the world. 

Until that next opportunity, be a pioneer in your own brand story.  Your unique journey (every triumph, challenge, and pivotal moment) is the heartbeat of your brand.  It creates a distinctive space in the hearts and minds of your audience, telling them who you are, what you stand for, and why your business matters.

If you need help to craft your brand story, make a lasting impression and share it with the world, we are here to help!